What every Nonprofit organization ought to know about engaging “Young People” in 2021 - PART 3

This is the third article in a 3-part series that looks at systemic organizational choices that influence potential NextGen engagement. NextGen refers to two groups: Millennials/GenY and GenZ. There is a tension that exists in many organizations, especially Nonprofits whose mission is to foster identity and affinity as well as charitable giving. Which comes first? Philanthropy or engagement?